The production cost $1.05 million. Co-producer Mike Nichols had $126,000 of his own money in the show. Lewis Allen, another co-producer, had $21,000. Other backers included Sam Cohn of International Creative Management ($21,000) and the photographer Richard Avedon ($56,000). Alvin Nederlander Associates invested $21,000 and Westward Productions (a subsidiary of Universal-MCA) put up the rest of the capitalization ($525,000). Many of the investors had put up money for the original Broadway production of Annie.
Alice played to 20% capacity houses throughout its entire Philadelphia run, and much of the audience was made up of subscriptions. The top ticket prices were $12.50–13.50 and it had a potential gross of $193,309.
As with many out-of-town flops, the show closed because of poor box office which was counted on to get the production to New York.
The show lost $250,000 in its Philadelphia run.