Previews:
May 23, 1978
(9 previews)
Opening
May 31, 1978
Closing:
June 11, 1978
Length of Run:
15 perf.
Run Type:
Open-ended
Market:
Pre-Broadway
Location:
Philadelphia, PA
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Director
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Choreography
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Alice
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Charlie
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Caterpillar
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Bartender
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Gryph
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Waitress
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A Carpenter
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Chauffeur
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Duchess
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Lily White
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The musical numbers list has been verified as correct.
No additional musical numbers lists yet.
The production cost $1.05 million. Co-producer Mike Nichols had $126,000 of his own money in the show. Lewis Allen, another co-producer, had $21,000. Other backers included Sam Cohn of International Creative Management ($21,000) and the photographer Richard Avedon ($56,000). Alvin Nederlander Associates invested $21,000 and Westward Productions (a subsidiary of Universal-MCA) put up the rest of the capitalization ($525,000). Many of the investors had put up money for the original Broadway production of Annie.
Alice played to 20% capacity houses throughout its entire Philadelphia run, and much of the audience was made up of subscriptions. The top ticket prices were $12.50–13.50 and it had a potential gross of $193,309.
As with many out-of-town flops, the show closed because of poor box office which was counted on to get the production to New York.
The show lost $250,000 in its Philadelphia run.
Previews:
May 23, 1978
(9 previews)
Opening
May 31, 1978
Closing:
June 11, 1978
Length of Run:
15 perf.
Run Type:
Open-ended
Market:
Pre-Broadway
Location:
Philadelphia, PA
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