The Springtime for Hitler sequence in the 1968 Mel Brooks film The Producers was shot at this theatre.
The theatre, along with surrounding buildings, was razed in 1969 when Rockefeller Center was expanded. The McGraw-Hill building now stands on the site.
This theatre mostly hosted plays. Only a handful of musicals played here.
William Brady built the theatre. It opened on April 15, 1911. Brady managed it until his death in 1944 when the Shuberts purchased it. They ran it as a legitimate house until 1949. ABC leased theatre for their radio station from 1949 - 1952.