The theatre was converted to a movie house in 1934. In 1940 a retail store was constructed on the stage.
During the early 2000s, the theatre's future was uncertain. In 2004, the retail store Ecko was interested in turning the space into a store. But they bowed out of negotiations in 2007. In January, 2011, the New York Post reported that an effort was underway to open the theatre as an attraction called Broadway 4D, a multimedia venue which an insider described as "a kind of Las Vegas version of Broadway past and present."