Originally scheduled to open on Broadway in November 2012. However, in late April 2012, original producer Aubry Dan pulled out. (Dan was a Canadian producer.) Steven Baruch, Marc Routh Richard Frankel and Thomas Viertel picked up the show in May 2012.


Dunkin' Donuts partnered with the producers to unveil its first digital billboard in Times Square. The billboard was unveiled on June 1, 2012 and advertised Prince of Broadway.