Press agent "Candy" Barr cons socialite Mrs. Matilda Townsend into promoting her beautiful daughter, Joyce. "Candy" launches an extensive radio campaign for Joyce in which he substitutes "hobby" for "hubby." Winners are selected to become Joyce's future husband: an Army Private, an Indian Chief, a Plumber, a Gangster, and a dedicated bum, Duke. Joyce falls in love with the disreputable Duke who is reluctant to accept her wealth and lifeâ??style, but Joyce tricks Duke into marriage.