Built to reflect movie palaces in Los Angeles, it was a movie and vaudeville house. It switched to an all-movie bill in the 1930s.
By the 1950s, attendance was waning and the auditorium was outfitted for Cinerama and the bill included both movies and live shows.
The neighboring Bismarck Hotel bought the property in the 1970s and converted the auditorium to a banquet hall by removing the seats from the orchestra level.
It was renamed and converted to a concert venue in 1984.